Today we hear through the agency grapevine that a certain shop which recently expanded to a certain American city wants a piece of business from one of the world’s biggest beer distributors.
We hear that executives at this agency are currently pitching the company — but, like many businesses in this category, it’s a multi-headed hydra operating several different “brands” at once.
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In fact, the company’s largest property recently ended a contentious pitch process by choosing a new agency to run its creative. That agency’s first TV work for the new client was so unique that one might even say there’s no ad exactly like it.
(The beer in question may or may not appear in the image above.)