BK Marches to Plug New, Expanded Breakfast Menu

By Michael Musco 

In light of its new breakfast menu expansion, which includes the addition of nine items, BK launched this spot that once again comes to us courtesy of Crispin Porter + Bogusky.

Still, one would think that something as big as Burger King coming out with a new breakfast menu would get better, niftier treatment. Why would people marching in the street singing an annoying BK jingle make me want to scarf down items from their morning menu and not McDonald’s? HSI’s Joseph Kahn directed this spot and you can see full credits after the jump.

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More: “BK Consolidates African-American/Hispanic Marketing Assignments


CHIEF CREATIVE OFFICERS: Rob Reilly / Andrew Keller / Jeff Benjamin

VP GROUP CREATIVE DIRECTORS: Bill Wright / James Dawson-Hollis

CREATIVE DIRECTOR/ COPYWRITER: Michael Craven

ASSOCIATE CREATIVE DIRECTOR/ ART DIRECTOR: Matt Denyer

EXECUTIVE INTEGRATED PRODUCER: Chad Hopenwasser

SENIOR INTEGRATED PRODUCER: Aymi Beltramo

PRODUCTION COMPANY & CITY: HSI, Los Angeles

DIRECTOR: Joseph Kahn

EXECUTIVE PRODUCER (PRODUCTION CO): Michael McQuhae

PRODUCER (PRODUCTION CO): Peter Grech

DIRECTOR OF PHOTOGRAPHY: Chris Probst

COMPOSITOR: Pierre La Querre

POST PRODUCTION & CITY: Method Studios, Los Angeles

EDITORIAL COMPANY & CITY: Cosmo Street, Los Angeles

EDITOR: Kevin Anderson

ASSISTANT EDITOR: Luc Giddens

MIX: Lime Studios, Los Angeles

MUSIC COMPANY & CITY: Beacon Street, Los Angeles

MUSIC COMPANY PRODUCER: Adrea Layezzoli

AUDIO ENGINEER: Mark Meyuhas

COMPOSER: Andrew Fletenstein / John Nau

GRAPHICS COMPANY & CITY: Buck, Los Angeles

ACCOUNT DIRECTOR: David Corns

CONTENT SUPERVISOR: Aaron Charron

CONTENT MANAGER: David Crispin

ASSISTANT CONTENT MANAGER: Jennifer Hanson

TELECLINE: New Hat

COLORIST: Beau Leon

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