In light of its new breakfast menu expansion, which includes the addition of nine items, BK launched this spot that once again comes to us courtesy of Crispin Porter + Bogusky.
Still, one would think that something as big as Burger King coming out with a new breakfast menu would get better, niftier treatment. Why would people marching in the street singing an annoying BK jingle make me want to scarf down items from their morning menu and not McDonald’s? HSI’s Joseph Kahn directed this spot and you can see full credits after the jump.
More: “BK Consolidates African-American/Hispanic Marketing Assignments”
CHIEF CREATIVE OFFICERS: Rob Reilly / Andrew Keller / Jeff Benjamin
VP GROUP CREATIVE DIRECTORS: Bill Wright / James Dawson-Hollis
CREATIVE DIRECTOR/ COPYWRITER: Michael Craven
ASSOCIATE CREATIVE DIRECTOR/ ART DIRECTOR: Matt Denyer
EXECUTIVE INTEGRATED PRODUCER: Chad Hopenwasser
SENIOR INTEGRATED PRODUCER: Aymi Beltramo
PRODUCTION COMPANY & CITY: HSI, Los Angeles
DIRECTOR: Joseph Kahn
EXECUTIVE PRODUCER (PRODUCTION CO): Michael McQuhae
PRODUCER (PRODUCTION CO): Peter Grech
DIRECTOR OF PHOTOGRAPHY: Chris Probst
COMPOSITOR: Pierre La Querre
POST PRODUCTION & CITY: Method Studios, Los Angeles
EDITORIAL COMPANY & CITY: Cosmo Street, Los Angeles
EDITOR: Kevin Anderson
ASSISTANT EDITOR: Luc Giddens
MIX: Lime Studios, Los Angeles
MUSIC COMPANY & CITY: Beacon Street, Los Angeles
MUSIC COMPANY PRODUCER: Adrea Layezzoli
AUDIO ENGINEER: Mark Meyuhas
COMPOSER: Andrew Fletenstein / John Nau
GRAPHICS COMPANY & CITY: Buck, Los Angeles
ACCOUNT DIRECTOR: David Corns
CONTENT SUPERVISOR: Aaron Charron
CONTENT MANAGER: David Crispin
ASSISTANT CONTENT MANAGER: Jennifer Hanson
TELECLINE: New Hat
COLORIST: Beau Leon