No they’re not just adding extra lettuce to the Whopper. Burger King is now offering “Nutritionally Balanced Kids Meals”. It’s part of their “BK Positive Steps Nutrition Program”. The offerings include BK’s Fresh Apple Fries with low-fat caramel dipping sauce, Kraft Macaroni & Cheese and Hershey’s 1% low fat milk.
The meals will be served in bags and cups made from recycled materials. Bk says that going forward their kids’ meals will be packaged in bags made from 100% recycled materials and their beverage cups will be made from 10% recycled materials. And they’re even going so far as to have their packaging feature information on recycling and tips to help kids “make a positive impact on the environment”.
According to Brandweek, “the new Kraft Kids Meal provides 350 total calories with less than 25% of calories from fat and 9% from saturated fat. Last September, the chain pledged to restrict 100% of national advertising aimed at children under 12 to Kids Meals meeting its new nutrition criteria by Dec. 31, 2008. BK spent $257.3 million on media last year, per Nielsen Monitor-Plus.”
That criteria includes offering meals with that have no more than 560 calories, less than 30% of calories from fat, less than 10% of calories from saturated fat, no more than 10% of calories from added sugars and no trans fat.
BK plans to start airing their first spot on Juy 7th which will feature the Little King, the son of big creepy BK King. The agency in charge of these spots is Crispin Porter + Bogusky. They’ve also got the wildly popular Jonas Brothers on board to help promote the effort to get kids to eat healthy.
I have an idea to get kids to eat healthy- Tell them to stay away from BK!