Microsoft and the US Federal Trade Commission have begun serving ads warning against the dangers of certain scam Web sites.
Users of Bing, Microsoft’s search engine, may notice that certain keyword searches will serve up ads warning users about sites purporting to fix credit scores and help with home foreclosure issues — two hot issues, says Yahoo! Tech:
“Microsoft worked with the US Federal Trade Commission (FTC), Postal Inspection Service, and Western Union to provide public service announcements (PSAs) in the form of advertising posted on relevant Bing results pages.
“‘We believe this program can help fight back against scams by reminding consumers to exercise their street smarts online right at the time they need it most,’ said Microsoft deputy general counsel Nancy Anderson.”
The ads, which are billed as PSAs, may only show up in the US and link to either Microsoft or FTC pages containing fraud prevention tips.
Mashable via Yahoo! Tech