Talk about cuteness overload. Big Lots pretty much makes our Friday with a series of spots involving a match-up between puppies and babies. This campaign from Chicago-based OKRP, which signed Big Lots in January 2014, did warm our hearts a bit at the end of an odd week.
Agency co-founder Tom O’Keefe told AdFreak:
“We have less than three seconds to get customers’ attention on social platforms and thought we’d play to the most popular Internet content.”
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Nothing seems to activate social sharing and comments like funny and cute–so who do you favor, #TeamDoggies or #TeamBabies?
Can we say both?
Client: Big Lots
Chief Customer Officer: Andrew Stein
Director of Marketing Strategy: Brandi Ply
Agency: OKRP
CEO: Tom O’Keefe
Chief Creative Officer: Matt Reinhard
Executive Producer: Scott Mitchell
Creative Director: Jen Bills
Designer/Art Director: Britt Whitaker
Production Company: GO
Director: Charles Jensen
Managing Director: Gary Rose
Executive Producer: Catherine Finkenstaedt
Executive Producer: Adam Bloom
Line Producer: Greg Jones
Production Supervisor: Desiree Laufasa
Editorial: Whiskey & Bananas
Editor: Mark Jepsen
Editorial Executive Producer: Scott Mitchell