Non-profit organization Big Brothers Big Sisters of New York City (BBBS NYC) appointed New York independent agency Barker as its lead agency, following a review. Going forward Barker will handle marketing strategy, creative and media planning for the nonprofit.
The youth mentoring program, founded in 1904, describes its mission on its website as “to give all children in New York City who face adversity an opportunity to experience a strong, enduring professionally supported one-to-one mentoring relationship with adults that will help change their lives for the better.”
“While we serve over 5,200 young people across the five boroughs each year, the need for more mentors is still greater than ever,” BBBS NYC CEO Hector Batista said in a statement.
“As we continue our efforts to increase the number of volunteer mentors, tapping into the digital landscape is absolutely vital in achieving our goal of reaching young professionals,” he added. “We look forward to working with BARKER’s team to implement strategic digital campaigns that will amplify our message and compel New Yorkers to step up and serve as positive role models to our city’s children.”
“Big Brothers Big Sisters of NYC are profound catalysts for change,” said Barker founder and chief idea officer John Barker. “Our team is dedicated to creating compelling campaigns that fuel transformation so we are looking forward to amplifying the organization’s efforts and creating a positive future for children in New York City.”
Barker is already developing a strategic marketing plan for its first BBBS NYC campaign, which will launch some time this fall.
Back in August the agency beat out Doner, CP+B, The Marketing Arm and Vaynermedia in a review to retain AOR duties on SlimFast.