When Big Bird announced on his Twitter feed that he had been vaccinated against Covid-19 in November, it was a big step to convince parents to think about vaccinations. It also, however, rankled conservative politicians who blamed the character for brainwashing kids and using the platform for propaganda.
I got the COVID-19 vaccine today! My wing is feeling a little sore, but it’ll give my body an extra protective boost that keeps me and others healthy.
Ms. @EricaRHill even said I’ve been getting vaccines since I was a little bird. I had no idea!
— Big Bird (@BigBird) November 6, 2021
Well, an 8’2” bird doesn’t back down after a few negative comments and the large yellow beaked one even brought Granny Bird along to talk about their vaccine experiences and assure parents and children that getting the vaccine is the right thing to do.
In a new campaign by Sesame Workshop, WarnerMedia and the Ad Council, Big Bird and Granny Bird talk about how getting the shot may have made his wing hurt a little, but it was the right thing to do to keep everyone safe and healthy.
The goal is to encourage parents of kids five and older throughout the country to get the facts and info they need to make an informed decision for themselves and their families. The campaign aims to get parents to talk to their child’s pediatrician and visit GetVaccineAnswers.org for the most timely and relevant information. It’s part of the Ad Council’s massive Covid-19 Vaccine Education Initiative.