Barton F. Graf 9000 launched a new”True Tales of Clash Achievery” campaign for Supercell’s Clash of Clans with the spot “Legend of the Last Lava Pup.”
The spot was uploaded to YouTube today, launched in cinemas over the weekend and the campaign’s broadcast and social components launch on December 25, followed by OOH in New York, London and San Francisco three days later.
As you might expect the “True Tale of Clash Achievery” in “Legend of the Lava Pup” is based on an actual achievement in the game. Less expected is the unlikely celebrity pairing featured in the ad. Christoph Waltz delivers the legend as a bedtime story to his son, played by James Corden. The ad is a definite evolution of Barton F. Graf 9000’s approach for the brand, utilizing a mix of live-action, Psyop-animated battlefield scenes and actual gameplay footage to tell its tale. Future spots in the campaign will also feature real stories from fans of the game, mined from online communities and a campaign microsite where players can submit their own “True Tale of Clash Achievery.”
Credits:
Title: “The Legend of the Last Lava Pup”
Client: Supercell
Brand: Clash of Clans
Agency: Barton F. Graf 9000
Founder/Chief Creative Officer: Gerry Graf
CEO: Barney Robinson
Chief Strategy Officer: Laura Janness
Partner/Executive Creative Director: Scott Vitrone
Art Director: Michael Hagos
Copywriter: Sam Dolphin
Producer: Erica Kahr
Head of Integrated Production: Josh Morse
Account Director: Kate Faux
Account Supervisor: Mike Andreozzi
Director of Business Affairs: Jennifer Pannent
Senior Strategy Director: Sean Staley
Junior Brand Strategist: Kirk Luo
Production Company: Anonymous Content
Director: Tim Godsall
Executive Producer: Eric Stern
Line Producer: James Graves
3D/Animation Production Company: Psyop
Director: Fletcher Moules
Animation Lead: Jean-Dominique Fievet
CG Lead: Stephen DeLalla
Executive Producer: Amanda Miller
Producer: Lucy Clark
Editorial: MackCut
Editor: Gavin Cutler
Asst. Editor: Pamela Petruski
Executive Producer: Sasha Hirschfeld
Music Production : Butter Music & Sound
Music CCO: Andrew Sherman
Music EP: Ian Jeffreys
Music Producer: Ryan Faucett
Mix: Lime Studios/Loren Silber