After seven years as executive producer at editorial company Lost Planet, Betsy Beale is taking on the same post at Santa Monica-based boutique Chrome.
During her tenure at Lost Planet, Beale worked alongside agencies on both coasts including Goodby on spots for the NBA and Emerald Nuts, Saatchi & Saatchi for Toyota, Ogilvy for American Express and W+K for EA Sports and Nike.
Along with Lost Planet, Beale has spent several years on the agency side as both a managing director at Y&R’s Level 2 Post and a producer at TBWA\Chiat\Day, San Francisco. In a statement, Chrome partner/editor Lance Pereira not only credits her bi-coastal experience as an asset but adds, “Her firsthand knowledge of in-house finishing courtesy of her boutique post brand, Elephant, enables us to hit the ground running with our new Smoke bay. We couldn’t be more excited to have Betsy at chrome.”
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