Berlin Cameron, Girl Up Say It’s ‘Time to Rise’ for Gender Equality

By Erik Oster 

Creative agency Berlin Cameron partnered with Girl Up, the United Nations Foundation’s adolescent girl campaign for a new spot promoting gender equality entitled “Time to Rise.”

Starring actress, model, and activist Corinne Foxx, the spot features a group of women slowly congregating as they march down the street, reciting lines from the William Ernest Henley poem “Invictus,” in unison, joined by men quietly offering support. Among them is TV personality Nigel Barker, who appears beside his daughter, Jasmine.

At the conclusion of the spot, Foxx delivers the poem’s final line, “I am the captain of my soul” on her own, followed by the tagline, “It’s Time to Rise,” and an invitation to viewers from Girl Up to “Join us in the fight for gender equality.”

The campaign follows Girl Up’s recent “#DadSquad” spot from Berlin Cameron, which featured fathers such as Jamie Foxx, Nigel Barker, Tony Goldwyn and Triple H sharing inspirational stories about when they knew their daughters would change the world.

Anna Blue, Co-Executive Director
Melissa Kilby, Co-Executive Director
Beth Nervig, Communications & Digital Media Manager

Berlin Cameron, Advertising Agency
Jennifer DaSilva, President
Gio Maletti, Creative Director
Michael Milligan, Creative Director
Emily Bond, Account Supervisor
Eric Weiss, Executive Producer

Bella Donna, Production Company
Rene Bastian, Executive Producer
Mikha Grumet
Lenny Bass, Director