AdAge reported recently that Vitamin Water, a product of Glaceau, was moving its business from Berlin Cameron to Bartle Bogle Hegarty. Though the account has moved from BC to BBH, Berlin Cameron still producing for the beverage maker.
And so is Ammirati. In all, Vitaminwater now has three agencies working for them. Berlin Cameron has at least one project in the works, and other briefs are on the way as well, a source inside the agency has confirmed.
Now on to the dirt. We’re told Berlin Cameron has been writing the briefs that BBH is slated to produce. As in — BC writes, passes on to Vitaminwater, who then drops them in BBH’s lap saying, “can you do this, please?”
The question remains: does BBH know that their fancy new client is still hanging with the ex. Both the agency and Vitaminwater were unavailable for comment.
So far as the loss being a big blow for Berlin Cameron — well, it would be if the business had left, clearly. But that’s just not how it is. We may be facing tough times, but Berlin Cameron surely doesn’t work for free. Believe.
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