BBH New York, PlayStation Look Back Nostalgically on a Life of Star Wars Fandom

By Erik Oster 

BBH New York launched a new spot for PlayStation hyping the upcoming release of Star Wars Battlefront on PS4, ahead of the new trailer for Star Wars: The Force Awakens today.

The 60-second spot, directed by Park Pictures’ Lance Acord, shows a Star Wars fan at work, looking longingly at a R2D2 toy. He flashes back to a childhood of obsessive Star Wars fandom with his best friend, who then appears outside his office window in an X-wing fighter. The spot then switches to in-game footage ahead of PlayStation’s “Greatness Awaits” tagline and a call for viewers to pre-order the game ahead of its release on November 17 — around a month before the new Star Wars movie. Fans of the franchise will likely relate to the nostalgia-mining of the ad, with the implication that the new game can bring them the same kind of excitement they remember from their youth.

Credits:

AGENCY: BBH New York
BBH Creative Chairman: John Patroulis
BBH Chief Creative Officer: Ari Weiss
BBH Creatives: Lucas Bongioanni/Marcos Kotlhar/Philip Sicklinger/Alex Booker
BBH Chief Strategy Officer: Sarah Watson
BBH Strategy Director: Kendra Salvatore
BBH Business Director: Finnian O’Neill
BBH Account Director: Justin Marciani
BBH Account Executives: Eric Schwerdtfeger / Johnny Skwirut

FILM CREDITS
BBH Head of Content Production: Kate Morrison
BBH Senior Content Producer: Abbie Noon
BBH Head of Business Affairs: Sean McGee

PRODUCTION COMPANY: PARK PICTURES
Director: Lance Acord
Executive Producers: Jackie Kelman Bisbee, Mary Ann Marino
Line Producer/EPs: Caroline Kousidonis, Justin Pollock
Director of Photography: Lance Acord
Head of Production: Anne Bobroff
Production Designer: Richard Bridgland
Production Service: Stillking Prague
Production Supervisor: Lars Flegel

POST PRODUCTION
Editing House: Exile
Executive Producer: Carol Lynn Weaver
Producer: Toby Louie
Editor: Kirk Baxter
Editor Assistant: Grant Hall
Sound Design: Brian Emerich
Sound Mixing: Sonic Union
Producer: Justine Cortale
Engineer: Steve Rosen

VFX House: The Mill
Executive Producer: Verity Grantham
Senior Producer: Jeremy Moore
Producer: Michael Scarcella
Production Coordinator: Casey Sincic
Shoot Supervision: Christian Neilsen/Nathan Kane
2D Lead Artist: Kyle Cody
3D Lead Artists: Ruben Vandebroek/Joji Tsuruga
Colorist: Ferg McCall

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