We still haven’t quite gotten down with the VR movement, but then we are always late to everything. You know who is totally down with all things virtual? PlayStation, of course.
BBH, which has been working with PlayStation since 2013, recently released a new campaign hyping the client’s VR capabilities via new titles from two of gaming’s biggest properties: Star Wars and Batman.
The purpose of these two spots is to show skeptical or inexperienced gamers what the VR experience could really be like. In “Batman: Arkham VR,” things get dark very quickly after a rug doubles as quicksand.
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A slightly older spot promoting “Star Wars Battlefront: X-wing Mission” has scored some love on the YouTube as we get ready for yet another movie marketing push.
Our first thought: we know that guy’s apartment is supposed to look shabby, but the square footage is pretty impressive for a bro in his 20s. And we’re guessing it’s set in Chicago because it’s definitely not New York or San Francisco unless he co-founded Soylent.
But that X-wing sequence was so close to the fantasy of every kid born between 1960 and 1990 that it’s bound to build some excitement for the game. If we were 13, we would be begging our parents for that title.
The ads have already started appearing on most major networks, and a third spot will launch next month to promote Farpoint, a game developed specifically to be played in VR.
CREDITS
Client: PlayStation
Eric Lempel, Senior Vice President Marketing & Head of PlayStation Network, SIEA
John Koller, Vice President, Marketing, SIEA
Eric Lachter, Director Brand Marketing, SIEA
Brad Bennett, Senior Brand Manager, SIEA
Cristian Cardona, Brand Manager, SIEA
Agency: BBH New York
John Patroulis, Creative Chairman, BBH
Ari Weiss, Chief Creative Officer, BBH
Colin Kim, Creative Director, BBH
Lucas Bongioanni, Creative Director, BBH
Diego Fonseca, Art Director, BBH
Spencer Campbell, Copywriter, BBH
Kate Morrison, Head of Production, BBH
Sam Kilbreth, Senior Producer, BBH
Christina Carter, Senior Content Producer, BBH
Sean McGee, Business Affairs, BBH
Finnian O’Neill, Business Director, BBH
Connor Keeshan, Account Director, BBH
Johnny Skwirut, Account Executive, BBH
Brian Groff, Account Executive, BBH
Kendra Salvatore, Strategy Director, BBH
Megan Piro, Comms Strategy Director, BBH
Production Company: Smuggler
Director: Filip Engstrom
Co-Founders: Patrick Milling Smith, Brian Carmody
Executive Producer: Shannon Jones
Chief Operating Officer: Andrew Colón
Line Producer: Gustav Geldenhuys
Director of Photography: Nicolaj Bruel
Editorial Company: General Editorial
Editor: Noah Herzog
Executive Producer: Robert Parker
Visual Effects: Jamm
VFX Supervisor/Lead Compositor: Jake Montgomery
VFX Supervisor/Lead CG: Andy Boyd
Executive Producer: Asher Edwards
Producer: Ashley Greyson
Color: MPC
Global Creative Director of Color Grading/Colorist: Jean-Clement Soret
