BBH London Promotes Caroline Pay to Deputy ECD

By Erik Oster 

Caroline Pay

BBH London has promoted Caroline Pay, formerly managing partner, to the role of deputy executive creative director, Campaign reports.

She will join Managing Director Mel Exon, and Joint Chief Strategy Officers Jason Gonsalves and Jonathan Bottomley on a new senior management team responsible for the day-to-day running of the agency.  Her current accounts include Google, Baileys and Refuge.

Pay originally joined BBH as a managing partner in January, following a three and a half year stint as a creative director at Mother London. While at Mother she worked on accounts including Post Office, New Look and GREAT Britain. Prior to Mother, she was creative director at Karmarama and a freelance creative at W+K, where she worked on the Honda account. Before that she spent nearly two years as a creative director at BBH London, beginning in 2005, counting Levi’s among her accounts.

“This management team has a highly complementary set of skills, but a completely aligned vision for BBH,” said CEO Ben Fennell. “Mel, Caroline, Jason and Jonathan are all outstanding individual leaders. I am excited to see what they will achieve as a team.”