BBH introduces the likeable Sofa Bear in a new ad for Virgin Media, plugging its “Big Kahuna Movies Bundle.”
The 60-second spot opens on the bear, sprawled out on the couch watching The Wolf of Wall Street. “That’s Ed,” intones a nature documentary-esque narrator, “He’s a sofa bear, obviously.” He goes on to explain that, since sofa bears can hibernate for entire weekends, they go for Virgin Media, “so they can access an immense library of movies and box sets.” It’s a fun character, and one that fits in with the advertised service. If there’s a complaint with the ad, it’s that the music at the end for the explanation of the “Big Kahuna Movies Bundle” is a bit invasive, but aside from that it’s a clear winner. Let’s hope BBH can find a way to utilize Sofa Bear in other Virgin campaigns in the future.