BBH London celebrates KFC’s 50th anniversary in the UK with a new 60-second spot entitled “Families.”
The ad continues the agency’s recent feel-good efforts, such as “The Boy Who Learnt to Share” and “Fans.” Like those spots, BBH London’s most recent effort positions KFC as a treat that brings families together. “Families” follows an adopted son named Andy through major life events, ending with him all grown up and visiting his family over a meal from KFC. Directed by Ben Liam Jones, the spot carefully tells its story about family and the passing of time, employing sentimentality without seeming over-the-top and using the family’s story as the basis for celebrating KFC’s milestone. The tagline, “Celebrating 50 Years of Family,” is designed to avoid making the brand seem self-congratulatory.
Credits:
Creative Agency Bartle Bogle Hegarty
Creative Matt Fitch / Mark Lewis
TV Producer Jodie Sibson / David Lynch (Asst)
Film Production Mustard
Director Ben Liam Jones
Producer Nick Papworth
Photography Tat Radcliffe
Editor Patric Ryan @ Marshall Street Editors
Post Production The Mill
Sound Design Dan Beckwith @ Factory