Tipsters were spot-on once again this afternoon as BBDO and Universal McCann have indeed picked up global creative and media duties, respectively, for one of the world’s most valuable public companies. DDB, meanwhile, will continue to handle below-the-line work for ExxonMobil. We reported back in July that Euro RSCG was cut from the review, which dragged on for well over a year. Finalists in the global creative pitch included BBDO, DDB and McCann, the last of which handled creative work for the corporate giant along with Euro. Read more on the news here.
Now that this is finally over, should we refocus on Bud Light?
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