With Mitsubishi Motors North America gone from BBDO coffers, the agency has had to take some action. The shop laid off 10-15 employees that included a SVP title or two from its New York and Los Angeles offices. Good luck to those folks who are now on the hunt.
But… the overall BBDO picture ain’t so bad. The firm just won
the Global Imaging and Printing Group assignment from HP ($200
million). Meanwhile, the San Francisco office picked up $50 million from their Harrah’s Resort & Casino, Comcast, NBC Universal accounts.
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BBDO also just opened new in-house design and production service capabilities to expand client services, so all is not lost.