BBDO continues its Left Twix vs. Right Twix schtick for the brand with the release of several new ads featuring Nick Lachey.
In the introductory spot, a Left Twix spokesman announces the “big news” that Lachey has signed on as a celebrity endorser for Peanut Butter Left Twix, adding the “lame news” that Lachey has also signed on with Peanut Butter Right Twix. The remaining spots follow up on the premise, with Left and Right supporting Lacheys badmouthing each other as sellouts.
The spot was released as 15-second versions for Left and Right Twix, and a full 30-second version containing both (featured below). It’s really more of the same for this campaign, built around the absurdist humor of the Left and Right Twix adversaries, only extending the idea with Lachey’s celebrity endorsement. The campaign also includes print and a social component asking fans to declare their allegiance to #LeftTWIX or #RightTWIX. Why can’t we all just get along?
Credits:
Agency: BBDO New York
Client: TWIX
Title: TWIX Peanut Butter Celebrity Endorsement
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Creative Director: Peter Alsante
Creative Director: Andre Massis
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Executive Producer: Alex Gianni
Executive Art Producer: Betsy Jablow
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Group Planning Director: Crystal Rix
Planner: Alaina Crystal
Account Director: Lisa Piliguian
Account Director: Phil Brolly
Account Manager: Ashley Gill
Account Executive: Aparna Joshi
Celebrity Talent Acquisition: The Marketing Arm
Entertainment Director: Brad Sheehan
Production Company: O Positive, LLC
Director: Kenny Herzog
Executive Producer: Ralph Laucella
Line Producer: Ken Licata
Editing Company: No 6
Executive Producer: Corina Dennison
Editor: Jason Macdonald
Martin Schoeller Studio
Photographer: Martin Schoeller
Producer: Lisa Hooper
Retoucher: Jim Lewis