BBDO Shares ‘Big News From Left Twix!’

By Erik Oster 

BBDO continues its Left Twix vs. Right Twix schtick for the brand with the release of several new ads featuring Nick Lachey.

In the introductory spot, a Left Twix spokesman announces the “big news” that Lachey has signed on as a celebrity endorser for Peanut Butter Left Twix, adding the “lame news” that Lachey has also signed on with Peanut Butter Right Twix. The remaining spots follow up on the premise, with Left and Right supporting Lacheys badmouthing each other as sellouts.

The spot was released as 15-second versions for Left and Right Twix, and a full 30-second version containing both (featured below). It’s really more of the same for this campaign, built around the absurdist humor of the Left and Right Twix adversaries, only extending the idea with Lachey’s celebrity endorsement. The campaign also includes print and a social component asking fans to declare their allegiance to #LeftTWIX or #RightTWIX. Why can’t we all just get along?


Agency: BBDO New York

Client: TWIX

Title: TWIX Peanut Butter Celebrity Endorsement
Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

Creative Director: Peter Alsante

Creative Director: Andre Massis

Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Executive Producer: Alex Gianni

Executive Art Producer: Betsy Jablow

Managing Director: Kirsten Flanik

Global Account Director: Susannah Keller

Group Planning Director: Crystal Rix

Planner: Alaina Crystal

Account Director: Lisa Piliguian

Account Director: Phil Brolly

Account Manager: Ashley Gill

Account Executive: Aparna Joshi


Celebrity Talent Acquisition: The Marketing Arm

Entertainment Director: Brad Sheehan


Production Company: O Positive, LLC

Director: Kenny Herzog

Executive Producer: Ralph Laucella

Line Producer: Ken Licata


Editing Company: No 6

Executive Producer: Corina Dennison

Editor: Jason Macdonald
Martin Schoeller Studio

Photographer: Martin Schoeller

Producer: Lisa Hooper

Retoucher: Jim Lewis