BBDO, Pedigree and Some Good Dogs Help Vets Recover from PTSD

By Patrick Coffee 

On a very somber note, a new short film that BBDO made for Pedigree concerns an all-too-common topic: American service members returning from overseas conflicts with serious injuries and the PTSD that so often comes along with them.

It’s fairly self-explanatory and long for sponsored content, but the story is effective.

We don’t really have much of a comment on the work, but we are big fans of dogs. Also note that the brand doesn’t even really make an appearance until the very end.

Here’s what we find kind of interesting: Lt. Lasko works in public relations. Specifically, he handles government relations for a Bethlehem, Pennsylvania firm called Sahl Communications, Inc.


Not that this in any way affects his story or this particular project. Maybe it’s just that everyone, on some level, is a marketer.


Agency: BBDO New York
Client: Mars Petcare
Title: “By My Side”
David Lubars – Chief Creative Officer, Worldwide
Greg Hahn – Chief Creative Officer, New York
Greg Ketchum – Executive Creative Director
Tom Godici – Executive Creative Director
Greg Gerstner – Creative Director
Banks Noel –  Creative Director
Akos Papp- Art Director
Laszlo Szloboda- Copywriter
Regina Iannuzzi –  Executive Producer
Katie Schad – Production Manager
Rani Vaz- Executive Music Producer
Kirsten Flanik- Managing Director
Sally Nathans- Senior Account Director
Elizabeth Kelberg – Account Director
Brandon Jansa – Account Manager
Taylor Wesley – Account Executive
Production Company: Public Record
Director: Nathan Caswell & Jeremiah Zagar
Director of Photography: Zak Mulligan
Editor: Nathan Caswell & Jeremiah Zagar
Colorist: Seth Ricart @ RCO
Producer: Jason Goldman
Executive Producer: Jeremy Yaches
Audio: Tommy Jucarone  @ Sound Lounge