BBDO NY Promotes ‘MSSNG’ for Autism Speaks

By Erik Oster 

BBDO New York created an integrated campaign for Autism Speaks to promote MSSNG, “a new open-source research platform that will house the world’s largest database of sequenced genomic information on people with autism.”

On Wednesday BBDO New York and Autism Speaks teamed up to host “The MSSNG Lab,” an exhibit of fine art by photographer and biochemist Linden Gledhill, who created “10,000 one-of-a-kind DNA posters, each available for purchase to directly fund the 10,000 DNA sequences needed for the MSSNG project.” Once complete, the MSSNG project plans to host the data on the Google Cloud platform, where it will be available to scientists around the world. BBDO was responsible forbranding and staging the event and creating materials for purchase, including posters and coffee-table books.


“MSSNG has the potential to change the future for millions of people with autism, and this event is designed to heighten its awareness,” said Liz Feld, president of Autism Speaks. “We thank BBDO for helping to brand the program and raise awareness of this cutting-edge project among a vast and diverse audience.”


Client: Autism Speaks
Agency: BBDO New York

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Matt MacDonald

Art Director/Copywriter: Bianca Guimaraes
ACD/Art Director/Copywriter: Siavosh Zabeti
Biochemist/Photographer: Linden Gledhill
Senior Creative Technologist: Sermad Buni
Director of Integrated Production: David Rolfe
Director of Interactive Production: Clemens Brandt
Asso. Dir. of Interactive Production: Joe Croson
Senior Producer: Howard Howell
Video Producer: Koji Yahagi
Interactive Producer: Courtney Fallow
Director of Creative Engineering: JD Michaels
Sr. Creative Engineer: Casey Adams
Executive Art Producer: Betsy Jablow
Director of Music: Rani Vaz

Global Account Director: Mark Mulhern
Account Director: Phil Brolly
Account Manager: Catherine Wright
Account Executive: Miranda Hardy, Jen Sullivan
Engagement Planner: Cody Levine
Dir. Business Affairs: Phyllis Greenwald
Talent Manager: Bernadette Naughten

Digital Production Company: Media Monks

Film Production Company: BBDO
Film Director: Koji Yahagi, Bianca Guimaraes, Siavosh Zabeti
Director of Photography: John McCabe
Editorial House: Cut and Run
Music: The, Singing Serpent

Radio Music House: Human
Radio Producer: Courtney Fallow
Executive Music Producer: Melissa Chester
Mixer/Audio Engineer: Corey Bauman
Sound Editor: John Cabrera

Press Project Producer: Donna Mendieta
Associate Director of Press: Desiree Principe