BBDO New York has a new spot for Foot Locker that pits James Harden against the Internet in a best of three game of Horse.
It’s a really fun idea, in a “Why hasn’t anyone though of this before?” kind of way. Fans sent in their best shots to challenge Harden, and Harden attempts to recreate the shots. When he can make them, the Internet gets a letter, when he can’t Harden gets the letter. It makes for some compelling viewing for NBA fans, and fans of Harden in particular, and is a good way for the brand to offer original content to fans in what could easily be turned into a recurring series. Check out the video above to see how it panned out.
Credits:
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Chris Beresford-Hill, Dan Lucey
Associate Creative Director / Art Director: Jesse Snyder
Associate Creative Director / Copywriter: Tim Wassler
Director of Integrated Production: David Rolfe
Associate Director of Digital Production: Joe Croson
Lead Producer: David Martinez
Shot Producer: Eric Bloom
Associate Producer: Courtney Fallow
Production Supervisor: Michael Gentile
Account Director: Janelle Van Wonderen
Account Manager: Nick Robbins
Assistant Account Executive: Samuel Henderson
Senior Digital Strategist: Rhys Hillman
Production Company: The Kitchen
Director: Lawrence Chen
Line Producer: Jonathan Hsu
Director of Photography: Tinx Chan
Live Broadcast Switcher: Marcus Taylor
Live Editor: Keith Vogelsong
Event Recap Video Editor: Nick Divers
Music: Apollo Studios