BBDO NY Pauses the Action for U-verse

By Erik Oster 

There are an abundance (some might say an overabundance) of ads for television related products and services showing the viewer immersed in the onscreen action as a means of highlighting features, so BBDO New York’s latest spots for U-verse certainly don’t score many points for originality. Yet BBDO’s latest contributions in the category for AT&T’s U-verse get the formula right in a way not many do, thanks to deft editing and good transitions from the onscreen action to “real life.”

In “Police Drama” for example, a man is thrust into the action at a police station as a sergeant berates his officers to get leads on a case. He interrupts the sergeant, telling him, “We’ve got to move.” “That’s mu point,” the sergeant shoots back. “No, we’ve got to move to the den, my wife’s got book club in here,” he replies. He then marches through his wife’s book club crowed over to the den to finish the show. “Space Capsule” takes a similar approach with a sci-fi show on a train. It’s not anything viewers haven’t seen before, but the transitions make for a better execution than is typical for the approach. Now maybe it’s time to move on to a new idea?

“Space Capsule” and credits after the jump.


Client: AT&T U-verse
Spots: “Police Drama,” “Space Capsule”
Agency: BBDO New York
CCO Worldwide: David Lubars
CCO NY: Greg Hahn
Executive Creative Director: Matt MacDonald
Senior Creative Director: Erik FahrenKopf
Senior Creative Director: LP Tremblay
ACD / Art Director: Carolyn Davis
ACD / Copywriter: Matthew Page
Director of Integrated Production: Dave Rolfe
Group Executive Producer: Julie Collins
Exec Agency Producer: Dan Blaney
Production Company: MJZ
Director: Steve Ayson
Line Producer: Donald Taylor
Director of Photographer: Greig Fraser
VFX: The Mill
VFX Producer: Christa Cox
CG Supervisor: Andres Eguiguren
CG Artists: Iwan Zwarts, Glyn Tebbutt, Stefan Smith
Edit House: Final Cut NY
Editor: Rick Russell, JD Smyth
Sound Designer: Brian Emrich
Music: Q Department
Audio Mix: Heard City
Audio Mixer: Phil Loeb
Titles: ImagefactoryDC