Earlier this month, BBDO New York launched an extension of Twix’s “Left Twix Vs. Right Twix” platform featuring Nick Lachey as spokesman for both Left Twix and Right Twix. Now, the agency has released the follow-up with the final round of ads for the campaign.
In the above spot, “Left Twix Parts Ways With Nick Lachey,” a Left Twix spokesman explains that the company has decided to drop Lachey following the leak of a video in which Lachey admits he can’t tell the difference between Left Twix and Right Twix. Of course, since they’re “unoriginal idea-stealers,” Right Twix also decides to fire Lachey. Two shorter ads then see Lachey setting the record straight, claiming the superiority of Peanut Butter Left Twix and Peanut Butter Right Twix in the two spots. It’s basically more of the same formula for the campaign, but the whole firing of Lachey approach is not a bad way to cap off his involvement with the brand and fits well with the overall tone of Twix’s advertising.
Credits:
Agency: BBDO New York
Client: TWIX
Title: Nick Lachey vs. Nick Lachey
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Creative Director: Peter Alsante
Creative Director: Andre Massis
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Executive Producer: Alex Gianni
Executive Art Producer: Betsy Jablow
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Group Planning Director: Crystal Rix
Senior Planner: Alaina Crystal
Account Director: Lisa Piliguian
Account Director: Phil Brolly
Account Manager: Ashley Gill
Account Executive: Aparna Joshi
Celebrity Talent Acquisition: The Marketing Arm
Production Company: O Positive, LLC
Director: Kenny Herzog
Executive Producer: Ralph Laucella
Line Producer: Ken Licata
Editing Company: No 6
Executive Producer: Corina Dennison
Editor: Jason Macdonald
Martin Schoeller Studio
Photographer: Martin Schoeller
Producer: Lisa Hooper
Retoucher: Jim Lewis