BBDO NY, Jason Sudeikis Pose with Tourists for AT&T

By Erik Oster 

BBDO New York created a 45-second spot starring Jason Sudeikis entitled “Tourists,” promoting AT&T’s sponsorship of the Tribeca Film Festival, which began Wednesday and runs through the 26th.

In the spot, two tourists visiting New York run into Sudeikis on the street and he obliges them for what he assumes will be a quick snapshot. Soon, however, the couple is directing Sudeikis for a short video (and they won’t settle for a subpar cut). “Theres a film lover in all of us” reads the tagline at the end of the spot, followed by the AT&T and Tribeca Film Festival logos. BBDO keeps AT&T’s branding in the background of the spot, instead letting the short highlight the company’s sponsorship of the Tribeca Film Festival. Sudeikis wasn’t just a random selection, as he stars inĀ three films appearing in the festival, making him a pretty perfect choice for the spot.


Client: AT&T
Agency: BBDO New York
Chief Creative Officers: David Lubars (worldwide), Greg Hahn (N.Y.)
Executive Creative Director: Matt MacDonald
Senior Creative Directors: John LaMacchia, Simon Foster
Associate Creative Director: Geoff Proud
Senior Art Director: Will Holmes
Group Executive Producer: Julie Collins
Executive Producer: Alex Gianni
Producer: Gillian Burkley
Managing Director: Mark Cadman
Senior Director: Brian Nienhaus
Account Director: Gail Curtis
Account Executive: Sigourney Hudson-Clemons
Production Company: O-Positive
Director: Brian Billow
Director of Photography: Joe Zizzo
Executive Producers: Ralph Laucella, Marc Grill
Producer: J.D. Davison
Editing House: Mackenzie Cutler
Producer: Sasha Hirshfeld
Editor: Ryan Steele
Assistant Editor: Jean Taylor
Color Correction: Company 3
Colorist: Tim Masick
Visual Effects: Schmigital
Flame Artist: Jim Hayhow
Flame Assistant: Joseph Miller