As an extension of its ongoing “You’re Not You When You’re Hungry” campaign, Snickers will be replacing the Snickers parallelogram on some of its packaging with “Hunger Bars” which display common hunger symptoms such as “Loopy” and “Feisty.” To support the effort, BBDO New York launched an online spot called “Dial-A-Snickers.”
The spot imagines a call center where people can report friends and family who are suffering from such hunger symptoms. A call center representative then attempts to diagnose the problem and sends a delivery boy with the corresponding “Hunger Bar.” The spot ends by telling viewers “Your friends aren’t your friends when they’re hungry. Call them out with a Snickers hunger bar.” and sharing the #EatASnickers hashtag so viewers can call their friends out on social media. The “Hunger Bars” is a fun extension of brand’s popular “You’re Not You When You’re Hungry” and “Dial-A-Snickers” does a good job of brining it to life and providing (fictional) context. The spot is being promoted on Snickers’ social channels and a supporting print ad (see below) will roll out later this month.
![Snickers_Hunger_Bar_Print_Final[1]-1](http://www.adweek.com/agencyspy/wp-content/uploads/sites/7/2015/09/Snickers_Hunger_Bar_Print_Final1-1.jpg)
Credits:
Agency: BBDO New York
Client: SNICKERS
Title: Dial-A-Snickers
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Tom Markham
Executive Creative Director: Peter Kain
Senior Copywriter: Roberto Danino
Art Director/Associate Creative Director: Danny Adrain
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Sr. Producer: Jess Jacklin
Managing Director, BBDO New York: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Tani Corbacho
Account Executive: Jocelyn Choi
Group Planning Director: Annemarie Norris
Senior Planner: Alaina Crystal
Senior Communications Planner: Sean Stogner
CAVIAR CONTENT: PRODUCTION COMPANY
Director: Amir Farhang
Producer: Michael Manacop
Director of Photography: Morgan Susser
PS260: EDIT HOUSE
Editor: JJ Lask
Assistant Editor: Sara Sachs
Sr. Producer: Laura Lamb Patterson
Graphics: Michael Marciano
Color: Michael Marciano
Online: Margaret Yang
HEARD CITY: AUDIO MIX
Audio Mixer: Evan Mangiamele