BBDO, Northstar Hit The Illinois Lottery

By Michael Musco 

Governor Pat Quinn announced that Northstar Lottery Group is serving as the private manager for the Illinois Lottery. As a result, Energy BBDO, which is part of the Northstar group, and sister media shop OMD re-upped with the brand and clutched a ten-year gig to provide marketing and advertising support to maximize lottery revenues under the state’s new business model.

Energy BBDO will be bringing in a squad known as Team Energy, which will provide interactive expertise from digital sibling Proximity Chicago, world-class media solutions from OMD and sales-driving retail and promotional insights from the Integer Group.

In a statement, Tonise Paul, president and CEO of Energy BBDO, says, “We’ve had the pleasure of being the Illinois Lottery’s marketing partner since April of 2009, and we’re delighted that our highly successful relationship will continue and evolve. Under this new management model, we’ll be able to expand and build upon those successes to responsibly grow the player base and deliver greater returns for good causes in the state of Illinois.”

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