BBDO New York, Visa Enlist The Brothers Gronkowski

By Erik Oster 

BBDO New York launched a new spot for Visa starring New England Patriots tight end Rob Gronkowski and his brother, Dan Gronkowski.

The spot opens with Gronkowski saying, “I remember the day I put on that jersey: everything changed.” This is followed by a montage of Gronkowski being swarmed by fans, given a free pie, asked to take pictures and more. The spot concludes with a (not-too-surprising) twist followed by a greater revelation: the Gronkowski brothers sleep in bunk beds.

The connection to Visa Checkout doesn’t arrive until the conclusion, as Dan explains where he ordered his jersey. Perhaps we’re just disappointed that “The Big Gronkowski” did not include any reference to The Dude whatsoever, but we couldn’t help but find the spot a little underwhelming.

Fans of the Patriots (which we are most certainly not) may feel otherwise, however. Gronkowski-boosters will be glad to know that more work featuring the brothers will launch in the near future.

Credits
Client: Visa
Agency: BBDO New York

Chief Creative Officer, BBDO Worldwide – David Lubars
Chief Creative Officer, BBDO New York – Greg Hahn
Executive Creative Director – Michael Aimette
Senior Creative Director – Levi Slavin
Senior Creative Director – Melinda Kanipe
Associate Creative Director, Art Director – Jake Shaw
Associate Creative Director, Copywriter – Ash Tavassoli
Director of Integrated Production – Dave Rolfe
Group Executive Producer – Brian Mitchell
Associate Producer – Melanie Frazza

Global Account Director – Matt Mildenhall
Senior Account Director – Olivia Farr
Senior Account Director – Emily Morris
Account Director – Emily Nolan
Account Manager – Stephanie Repins
Assistant Manager – Sophia Lauricella
Assistant Account Executive – Danielle Minch
Project Manager – Erica Watts

SMUGGLER
Directors – The Guard Brothers
Partner – Patrick Milling Smith
Partner – Brian Carmody
Executive Producer – Allison Kunzman
Head of Production – Andrew Colón
Producer – Suza Horvat

EDITORIAL: THE CUTTING ROOM FILMS
Editor – Chuck Willis
Managing Partner – Susan Willis
Managing Director – Anna Pettiti

ONLINE:
LIGHT OF DAY
EP – Anna Pettiti
TELECINE: NICE SHOES

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