BBDO New York Shares More ‘Life Advice With Robinson and Sprewell’ for Priceline

By Erik Oster 

Back in February, BBDO New York released a 30-second spot for Priceline called “Life Lessons,” featuring former NBA players David Robinson and Latrell Sprewell giving some very different advice to a young girl.

In the prior case, her dad booked with Priceline and took her to a Spurs game, in the latter, they didn’t use the service but ended up running into Sprewell while watching the game at a diner. Now, the agency has released a follow-up featuring outtakes from the spot entitled “Life Advice with Robinson and Sprewell.”

The new effort takes a look at a few different responses from each player, always following the general tone of the original. They’re pieced together with some graphics you might recognize from the ’90s.

It’s a timely release, given that the Spurs are currently competing in the NBA Playoffs and Sprewell is possibly getting kicked off of Twitter before making a slightly sad comeback?

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(Don’t even bother trying, dude. Twitter never responds.)

If you didn’t find the original spot funny, nothing here will change your mind; many of the lines were outtakes for a reason. Fans of the original’s approach, however, will find nothing but punchlines. Highlights include Robinson saying “Always think like a proton, and stay positive” and Sprewell telling the girl, “And that’s why we use our words to settle our differences.”

Credits:

Agency: BBDO New York
Client: Priceline

David Lubars – Chief Creative Officer, BBDO Worldwide
Greg Hahn – Chief Creative Officer, BBDO New York
Chris Beresford-Hill – Executive Creative Director
Dan Lucey – Executive Creative Director
Dan Kenneally– Creative Director
Ryan Raab– Creative Director
Tricia Lentini – Executive Producer
Amy Orgel – Project Manager
Tom Naughton – Group Planning Director
Ross O’Donovan – Senior Director
John Chleborad – Account Director
Laura McWhorter – Account Manager
Shelly Bloch – Business Affairs

The Marketing Arm: Celebrity Talent
Director: Matt Fleming

oPositive Films:
Jim Jenkins – Director
Ralph Laucella – Executive Producer
Marc Grill – Line Producer
Ellen Kuras – Director of Photography

Mackenzie Cutler:
Mike Leuis – Editor
Sam Shaffer – Sound Designer
Executive Producer: Sasha Hirschfield

Titles/VFX:
Schmigital

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