BBDO New York, Jordan Spieth Salute Veterans for AT&T

By Erik Oster 

Last month, BBDO turned to comedian Dan Finnerty for a March Madness campaign promoting AT&T’s DirecTV service. For the latest in its “The Power of &” campaign for AT&T, which it introduced a year ago, BBDO New York gets a little more serious. 

The 30-second broadcast spot “Rise Up” features AT&T sponsored pro-golder Jordan Spieth, but the real star of the ad is veteran Saul Martinez. Martinez tells the story of how he lost his legs in combat but in the process discovered, “that I have no limits.”

Set to the Andra Day song of the same name, the inspirational “Rise Up” shows Martinez golfing with Spieth (and hitting a pretty good drive from the looks of it), concluding with the message, “AT&T is proud to salute veterans with 20,000 jobs by 2020.”

The 60-second “Salute to Service” shows Martinez handily defeating Spieth in a competition to see who can do thirty push-ups the fastest and a behind-the-scenes video further explores their day golfing together. Spieth’s third collaboration with AT&T, the timely effort, like last year’s “The Power of &” launch spot, is timed to coincide with the PGA’s Masters Tournament.

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Another spot in the campaign, the 30-second “Kid” looks ahead to the evolution of AT&T’s 5G network via a young boy and his future goggles. Think self-driving cars and VR dinosaurs and you’ve got the idea.



Credits:
Agency: BBDO New York

Client: AT&T Corporate Brand

Title: “Rise Up”

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Matt MacDonald

Senior Creative Director: Simon Foster

Senior Creative Director: John Lamacchia

EVP, Managing Director: Mark Cadman

EVP, Senior Director: Mark Tillinghast

Account Director: Jaimie Donohue

Account Executive: Caroline Main

Group Executive Producer: Julie Collins

Executive Producer: Helene Balzarini

Executive Music Producer: Melissa Chester

Business Manager: Ashley Lipham

Integrated Talent Supervisor: Dawn McCormick

Production Company: BOB Industries

Directors: Jonathan Dayton/Valerie Faris

Director of Photography: Corey Water

Exec Producer: TK Knowles

Production Line Producer: Bart Lipton

EDITOR: WAX Editorial

Editor: Stephen Jess

(Covering Editor: Joe Dillingham)

Producer: Annabelle Cuthbert

TELECINE: TBS/Co3

Colorist: Tom Poole

Producer: Alexandra Lubrano

VFX STUDIO: Framestore

Exec Creative Director: Murray Butler

VFX Supervisor: Dez Macleod-Veilleux

VFX Artist: Greg Gaskins

Producer: Sue McNamara

MIXING STUDIO: Heard City

Mixer: Corey Melious

Producer: Sasha Awn

MEDIA: Hearts & Science

President, AT&T: Ralph Pardo

AT&T “Kid AR” Creative Credits

Agency: BBDO New York

Client: AT&T Corporate Brand

Title: “Kid AR – 5G”

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Matt MacDonald

Senior Creative Director: Simon Foster

Senior Creative Director: John Lamacchia

Copywriter: Chris Lisick

Art Director: Marc Klein

Managing Director: Mark Cadman

EVP, Senior Director: Mark Tillinghast

Account Director: Jaimie Donohue

Account Executive: Caroline Main

Group Executive Producer: Julie Collins

Executive Producer: Matt Nowak

Executive Music Producer: Melissa Chester

Business Manager: Ashley Lipham

Integrated Talent Supervisor: Dawn McCormick

PRODUCTION COMPANY: Somesuch x Anonymous Content

DIRECTOR: Daniel Wolfe

FOUNDING PARTNER/EXECUTIVE PRODUCER (Somesuch): Tim Nash

MANAGING DIRECTOR (Anonymous Content): Eric Stern

EXECUTIVE PRODUCER (Somesuch): Nicky Barnes

HEAD OF PRODUCTION: Kerry Haynie

PRODUCER: Lee Groombridge

DIRECTOR OF PHOTOGRAPHY: Tom Townend

EDITORIAL: Trim Editorial

EDITORIAL: Cosmo Street

EDITOR: Dominic Leung

ASSISTANT PRODUCER: Jared Zygarlicke

PRODUCER: Anne Lai

VFX AND FINISHING: The Mill

EXECUTIVE PRODUCER/HEAD OF PRODUCTION: Jeremy Moore

SENIOR PRODUCER: Nirad “Bugs” Russell

VFX SUPERVISORS: Gavin Wellsman, Jasper Kidd

2D LEAD ARTIST: Gavin Wellsman

3D LEAD ARTIST: David Fleet

2D ARTISTS: K Khanna, James Cudahy, Jeen Lee, Kieran Hanrahan, Rob Meade

3D ARTISTS: Adam Dewhirst, Alek Vacura, Alex Allain, Arman Matin, Billy Dangyoon Jang, Eric Chou, Jimmy Gass, Jonathan Muller, Laura Sayan, Lauren Shields, Laurent Giaume, Leela Shanker, Mike Garcia, Murali, Murthy Putrevu, Olivier Varteressian, Rachel Start, Ren Hsien-Hsu, Sathyaraj A, Sendil Kumar, Senthil M, Tim Kim, Weichieh Yu, Xuan Seifert, Ylli Orana

PRODUCTION COORDINATOR: Sophie Mitchell

CONCEPT ARTIST: Sunil Pant

DESIGN: Aran Quinn

MUSIC COMPANY: HUMAN

COMPOSERS: Ed Dunne, Gareth Williams

PRODUCERS: James Wells, Craig Caniglia

SOUND DESIGN: Barking Owl

AUDIO:Heard City

AUDIO ENGINEER: Keith Reynaud, Cory Melious

PRODUCER: Sasha Awn

MEDIA: Hearts & Science

President, AT&T: Ralph Pardo

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