What would you do if you saw somebody who looked exactly like you, only better dressed?
BBDO New York tackles the question in its spring campaign for Macy’s. Set to a version of the second most stalker-y song of the New Wave era (Blondie‘s “One Way Or Another”), a spot entitled “The Chase” features a series of women who encounter such fashion-forward look-a-likes and do their best to keep up with them — hopefully just to kindly ask them where they got the outfit.
The spot ends with one woman looking at the reflection to find herself already wearing the outfit she was chasing after seconds earlier, concluding with the lines, “Find Spring Fashion. Find The Remarkable You.” Social media activations support the effort.
“Spring is an excellent time to update your wardrobe to reflect the freshness and fun of the season. From minimalist designs rendered in sun washed pales and charming florals to reimagined applications of stripes and utilitarian details, we’ve culled together a truly inspired assortment of clothing, accessories and beauty that will reenergise our customers to make them look and feel remarkable,” Macy’s Fashion senior vice president Cassandra Jones said in a statement published by LBB. “In our Spring fashion campaign, we show just how empowering and transformative fashion can be! We’re excited to have our customers find the best version of themselves with their favorite influencers through our unique #FINDREMARKABLE and Live hack Instagram programs.”
The Live Hack program launches today, featuring Wendy Nguyen from Wendy’s Look Book, Jones and other fashion personalities giving viewers fashion advice by utilizing Instagram’s new Live Share feature.
BBDO New York won creative duties for Macy’s last August, following a review, and subsequently launched a holiday campaign for the brand. “The Chase” follows on the heels of JCPenney’s own spring campaign, which represented the first work from that brand’s new agency of record, Badgers & Winters.
Credits:
Agency: BBDO New York
Executive Creative Director: Danilo Boer, Marcos Kotlhar
Chief Creative Officer: Greg Hahn (New York)
Executive Producer: Dan Blaney
Account Executive: Clare Driggs
Associate Creative Director: Cesar Finamori, Roberto Danino, Joao Unzer, Kathryn Kvas
Planning Director: Lindsey Gonnella (Group)
Senior Director: Corey Cirillo
Director of Music: Rani Vaz
Assistant Account Executive: Maddy Bell
Business Affairs Manager: Nancy Espinal
Communications Planner: Julie Naidu
Global Chief Creative Officer: David Lubars
Account Manager: Justin Perrelli
Account Director: Lauren Munilla
Production Company: MJZ
Executive Producer: Emma Wilcockson
Director: Nicolai Fuglsig, Adam Somner (Assistant)
DOP: Greig Fraser
Line Producer: Laurie Boccaccio
Production Designer: Jahmin Assa
Edit Company: Work
Editor: Rich Orrick
Edit Assistant: Theo Mercado
Executive Producer: Erica Thompson
Post Production/VFX
Producer: Alexa Mauro
Executive Producer: Charlotte Arnold
Grade: Tom Poole @ Company 3
ROTO: Trace VFX
VFX: Blacksmith
2D Lead Aritsts: Daniel Morris
2D Artists: Chris Memoli, Youngjae Lee
Sound Mix: Sonic Union
Mix: Steve Rosen
Music Production: Sound Tree
Producer: Jay James (Sound Tree), Luis Almau, Peter Raeburn, Luke Fabia
Sound Design: Brian Emrich
Senior Project Manager: Noreen Masih
VFX Supervisor: Daniel Morris
Voice Actor: Kyra Selman