BBDO New York launched a new Halloween-themed online spot for Snickers, entitled “Hungry for Halloween?” which extends its “You’re Not You When You’re Hungry” theme.
The ad showcases master pumpkin carver Jon Neill. After a sinister opening featuring Neil throwing a sack of something into his car’s trunk and walking up to a creepy loft with all sorts of sharp ominous looking tools, he dumps the sack and reveals it to be three pumpkins. Explaining his craft, Neill proceeds to carve out some seriously impressive jack o’ lanterns to match Snickers bars with the words “loopy, “feisty” and “drama mama” printed on them, ending with the question “Who Are You When You’re Hungry” with shots of the finished pumpkins. It’s a fun approach, from the horror-themed opening to the brand integration in Neill’s finished products. Hopefully we can expect a similarly impressive broadcast spot from BBDO and Snickers in the lead-up to Halloween.
Credits
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Executive Creative Director: Tom Markham
Creative Director: Kim Baskinger
Senior Copywriter: Rich Douek
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Producer: Annie Dietz
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Tani Corbacho
Account Executive: Jocelyn Choi
Group Planning Director: Annemarie Norris
Senior Planner: Alaina Crystal
Senior Communications Planner: Sean Stogner
CARVER: JON NEILL
THE KITCHEN AT BBDO: PRODUCTION COMPANY
Director: Lawrence Chen
Editor: Andrew Reuland
VANISHING ANGLE: PRODUCTION COMPANY
Field Producer: Matt Miller
Director of Photography: Frank Barerra
Camera Assistant/Gaffer: Steve Smith
Production Sound Mixer: Mike Weinstein
MPC: COLORING
Colorist: Adrian Seely
HEARD CITY: MIXING
Mixer: Keith Reynaud