BBDO and Bjork superfan Michel Gondry last teamed up in the fall to create a Bacardi spot tracking the movements of some button-up bros and Jersey Girls on one night in Manhattan.
Now the Eternal Sunshine of the Spotless Mind guy is back in the director’s chair for a very different client: FedEx.
You’ll recognize his familiar style, though. The ad—very appropriately titled “Dream”—begins with an Island of Misfit Toys-style scene that amounts to a fantasy version of what happens at FedEx while you sleep.
That wasn’t quite magical, but it did include a bit more of the indie “whimsy” than your average shipping company spot.
And we get why Gondry chose to focus on kids for this one. As the protagonist of his best movie put it, “Adults are, like, this mess of sadness and phobias.”
CREDITS
Agency: BBDO New York
Client: FedEx
Title: Dream
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Senior Creative Director: Tom Kraemer
Creative Director: Dan Kenneally
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Senior Content Producer: Sofia Doktori
Director of Music: Rani Vaz
Director of Business Affairs: Bernadette Naughten
Business Affairs Manager: Kathy Bannon
Group Planning Director: Sangeet Pillai
Senior Communications Planner: Nicole Landesman
Senior Account Director: Kathryn Brown
Account Director: Daniel Langlitz
Account Manager: Alexandra Dobush
Account Executive: Taylor Baird
Project Manager: Noreen Masih
Production Company: Partizan
Director: Michel Gondry
Director of Photography: Shawn Kim
Producer: Raffi Adlan
Edit House: Exile
Editor: Eric Zumbrunnen
Assistant Editor: Christopher Fetsch
Head of Production: Melanie Gagliano
Executive Producer: Sasha Hirschfeld
VFX: Method Studios
Executive Producer: Stuart Robinson
VFX Supervisor: Doug Luka
CG Supervisor: Ivan Guerrero
Flame Artist: Chris Hunt
Senior VFX Producer: Bennett Lieber