BBDO takes viewers back to the 70s in a pair of new ads for Dunkin’ (the brand formerly known as Dunkin’ Donuts), promoting the chain’s “Go 2s” value menu.
“Duet” features a cheesy ballad sung by a Sonny and Cher-esque couple. As the song goes on the lyrics turn from romance to Dukin’s “Go 2s” menu items. Whatever you think of the approach, you have to appreciate the flute-chimes duel instrument backing the duo.
“Buddy Cops” features police partners attempting to slide across way too many cars.
The goofy era parody is in line with the type of humor BBDO has employed with other recent ads for the brand. Back in November, the agency mocked the branded apparel trend in a series of spots introducing “Espresso-wear” like Cappu-chinos and the Latte-nk Top.
“Duet” made its broadcast debut during the Golden Globes on Sunday night and “Buddy Cops” will appear on broadcast at a later date. The integrated campaign will also run online and across the brand’s social channels.
Spot: “Duet” “Buddy Cops”
Creative Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Doug Fallon
Executive Creative Director: Steven Fogel
Creative Director: Matt Spicer
Creative Director: Mark Potoka
Director of Integrated Production: David Rolfe
VP, Group Executive Producer: Dan Blaney
Producer: Katie Greene
EVP, Senior Director: Jim Santora
VP, Account Director: Tyler Harris
Account Manager: Alexandra Castellanos
Account Executive: Drew Raabe
Planning Director: Liz Lee
Senior Planner: Sam Schwarz
Live Action Production Company: Smith & Jones
Director: Ulf Johansson
Executive Producer: Philippa Smith
Table Top Food Production Company: Squad 47
Director: Steve Greenstein
Music: BANG Music + Audio Post Composer: Timo Elliston
Producer: Brian Jones
Edit House: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Pamela Petruski
Executive Producer: Gina Pagano