If you happened to catch any NFL games since the season kicked off on Thursday night, you probably saw any one of three or four FedEx ads that’s part of a new brand campaign from BBDO NY, which aims to emphasize its client’s “customer solutions including healthcare, automotive, small business and sustainability.” The spot called “Hollywood” (above), which boasts FedEx’s ability to, yes, deliver bovine heart tissue in time for surgery, seemed to get the most airplay from our point-of-view. But maybe it was the one below or either of the two after the jump that deserved more rotation–though none of this year’s FedEx spots really elicited a chuckle or two like last year’s “Exchange Student” effort that also launched during the NFL’s opening week. Check out two more from the 2011 campaign (wait, is that Bodie from The Wire as the FedEx guy in the spot called “Two-Sided”?) as well as credits for the various spots after the jump.
Credits: “Hollywood”
Chief Creative Officer:
David Lubars
Exec. Creative Directors:
Greg Hahn
Mike Smith
Exec. Producer(s):
Diane Hill
Amy Wertheimer
Amanda Slavin
Sr. CD/Copywriter: Tom Kraemer
CD/ Copywriter: Chris Beresford-Hill
CD/Art Director: Nick Klinkert
BBDO Music Producer: John Melillo
Production Company: Saville Productions
Exec. Producer: Rupert Maconick
Director: Martin Campbell
Line Producer: Ree Witford
Director of Photography: Salvatore Totino
Edit House: Spotwelders/The Work
Editor: Rich Orrick
Exec. Producer: Amanda Slavin
Telecine: CO 3/Tim Masik
Mix: Sound Lounge/Tom Jacorone
Sound Design: Henryboy
Sound Designer: Bill Chesley
VFX: Method
Exec. Producer: Gabrielle Gourrier
Flame Artist: Jason Schugardt
Credits: “Witness Protection”
Chief Creative Officer: David Lubars
Executive Creative Director(s):
Mike Smith
Greg Hahn
Executive Producer:
Elise Pavone
Sr. CD/Copywriter: Peter Kain
Sr. CD/Art Director: Gianfranco Arena
Production Company: O Positive
Director: Jim Jenkins
EP: Ralph Laucella
Line Producer: Marc Grill
Prod. Designer: Jason Edmonds
Director of Photography: Larry Fong
Edit House: Mackenzie Cutler
Editor: Ian Mackenzie