The New York and Atlanta offices of BBDO launched a new campaign for AT&T, introducing the network’s new Ticket Tuesdays offer, which allows AT&T customers to bring a friend to the movies for free on Tuesdays.
A series of comedic spots promote the new program, showing how the deal lets you bring along any type of friend.
Maybe it’s just that we find it the most relatable, but the approach works best in the down-to-earth “Married Friend.” In the ad, a chef calls up his married buddy and asks if he can join him at the movies on Tuesday, describing the Ticket Tuesdays deal. He asks his wife, who tells them they made plans to “sit on the couch together on Tuesday,” but then tells him to go anyway. The decision waffling then continues until the man eventually decides to go.
Two 15-second spots, “Sentimental Friend” and “Impulsive Friend” apply a similar approach to an overly-sentimental friend and a friend who impulsively decides to leave his hospital bed to go to the movies. In the 30-second “Boyfriend,” a college guy asks a girl to the movies, but she decides she’d rather borrow his phone and bring her boyfriend. It kind of feels like a scene that would go down in a modern version of Undeclared. Each ad manages to fit in a description of the offer in a fairly convincing way while also getting to the point with its comic narrative, even if the humor doesn’t always land as intended.
The campaign arrives amidst a U.S. creative and media review, which AT&T launched last month. It launched today on AT&T’s social channels and will roll out soon on broadcast, pre-roll and, naturally, in cinemas. Digital and social components from BBDO and Organic will support the effort.
Credits:
Chief Creative Officer Worldwide: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Matt MacDonald
Creative Director//Copy Writer: Kevin Mulroy
ACD//Art Director: Bianca Guimaraes
Head of Integrated Production: Dave Rolfe
Group Executive Producer: Julie Collins
Senior Content Producer: Whitney Collins
Executive Music Producer: Melissa Chester
Managing Director, BBDO North America: Mark Cadman
Managing Director: Doug Walker
Group Account Director: Lesley Brown
Account Director: Khari Mpagazehe
Account Executive: Jenn Wang
Production Company: Arts & Sciences
Director: Matt Aselton
Director of Photography: Corey Walter
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Head of Production: Christa Skotland
Producer: Zoe Odlum
Production Supervisor: Bailey Reeves
Editing Company: Arcade Edit
Editor: Dave Anderson & Sean LaGrange
Executive Producer: Sila Soyer
Assistant Editor: Elizabeth Parsons
Visual Effects: Spontaneous
Head of Production: Chris Decker
Executive Producer: Bryce Edwards
VFX Supervisor: Andy Milkis
Sound Design (Impulsive Friend): Trinitite
Sound Designer (“Impulsive Friend”): Brian Emrich
Audio Mixing: Sonic Union
Audio Engineer: Steve Rosen