Mars is reorganizing their business for 2010, which means the following:
— BBDO gets the $30 million (value according to AdAge) Snickers account back from TBWA.
— BBDO takes on Mars Bar/Milky Way.
— Nitro gets Dove from TBWA.
— TBWA gets Whiskas in Latin America from BBDO.
From the release:
The agency assignment shifts between Mars current roster of agencies will begin in 2010. BBDO will assume global accountability for the MARS(R) and SNICKERS(R) brands while maintaining their current responsibilities for M&M’S(R), CESAR(R) and SHEBA(R).
Similarly, TBWA will retain its current role on PEDIGREE(R) while assuming global responsibilities for WHISKAS(R). As the final piece of the 2010 realignment, global creative work for DOVE(R) will shift to SapientNitro.
Wrigley gum and confections brands are already aligned on a global basis across BBDO, DDB and TBWA.
This isn’t the first bit of Mars related good news for BBDO. Earlier this year the BBDO West won Nutro and Greenies (both pet brands). BBDO NY was also named digital agency of the year record on M&Ms.
Overall this means good things for BBDO, obviously. But we’d really like to speak with TBWA about this. Then again, that would require someone from the agency to, you know, respond to our many emails. It’s going to be a cold winter.
Note: A commenter notes that TBWA NY has to be pretty slim without Snickers. Your move, TBWA PR.
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