BBDO and Lowe’s Respond to Your March Madness Twitter Jokes

By Patrick Coffee 

Ever feel like your tweets are answers to questions that no one asked? Are they trees falling in a forest so remote that no one even knows whether they existed (much less whether or not they made a sound)?

Snap out of it, dude. Accounts is listening.

BBDO tells us that the new NCAA-themed Lowe’s spot you just watched sprang, almost fully formed, from a few tweets insightful enough to compare collapsing March Madness brackets to…well, you get it.

There’s inspiration after the jump.

While we appreciate the spontaneity of this spot, we have to warn those looking for insights of any kind among young male tweeters: you will be sorely disappointed.

Agency: BBDO New York
Client: Lowe’s
Spot: “Tile Bracket”

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Lauren Connolly
Executive Creative Director: Tim Bayne
ACD/Copywriter: Dan Kelly
ACD/Art Director: Todd Rone Parker
Executive Producer: Kevin Wilson
Producer: Theresa Reyes
Producer: Whitney Collins
Senior Account Director: Jim Reath
Account Director: Neil Onsdorff
Account Director: Lisa Roytman
Account Manager: Shippey Lewallen
Account Executive: Madeline Wheelock

Production Company: Biscuit
Director: Mike Maguire
Producer: Rick Jarjoura

Editorial Company: Stardust West
Producer: Sabrina Elizondo

Editorial Company: Cutting Room
Editor: Chuck Willis
Producer: Eytan Gutman

Sound Design: Barking Owl
Sound Designer: Michael Anastasi
Producer: Whitney Fromholtz