Ever feel like your tweets are answers to questions that no one asked? Are they trees falling in a forest so remote that no one even knows whether they existed (much less whether or not they made a sound)?
Snap out of it, dude. Accounts is listening.
BBDO tells us that the new NCAA-themed Lowe’s spot you just watched sprang, almost fully formed, from a few tweets insightful enough to compare collapsing March Madness brackets to…well, you get it.
There’s inspiration after the jump.
Wow. ACC crumbling like those bathroom tiles in that @Lowes commercial. #MarchSadness
— Ronnie Massey (@MasseyRonnie) March 23, 2014
UCLA’s hopes and dreams fell like the tiles in that Lowe’s commercial. #GoGators #MarchMadness #GatorMadness
— Matthew Ubben (@MattUbben94) March 28, 2014
While we appreciate the spontaneity of this spot, we have to warn those looking for insights of any kind among young male tweeters: you will be sorely disappointed.
Agency: BBDO New York
Spot: “Tile Bracket”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Lauren Connolly
Executive Creative Director: Tim Bayne
ACD/Copywriter: Dan Kelly
ACD/Art Director: Todd Rone Parker
Executive Producer: Kevin Wilson
Producer: Theresa Reyes
Producer: Whitney Collins
Senior Account Director: Jim Reath
Account Director: Neil Onsdorff
Account Director: Lisa Roytman
Account Manager: Shippey Lewallen
Account Executive: Madeline Wheelock
Production Company: Biscuit
Director: Mike Maguire
Producer: Rick Jarjoura
Editorial Company: Stardust West
Producer: Sabrina Elizondo
Editorial Company: Cutting Room
Editor: Chuck Willis
Producer: Eytan Gutman
Sound Design: Barking Owl
Sound Designer: Michael Anastasi
Producer: Whitney Fromholtz