The latest spot in the BBDO series for Foot Locker is a bit more forward-looking than others: it involves Wizard Point guard John Wall’s colleagues predicting his entire career arc. Here’s “The Process”:
Fairly accurate, but he left out the “gambling problem followed by redemption” part, which leads to either the inevitable “re-dedicates life to family/charity” chapter or the “goes through painfully public rehab/tattoo spree/divorce” option. Also: didn’t Wall’s Wings and Burgers just hire TBWA?
We would definitely watch that local car dealership commercial more than once, though.
Agency: BBDO New York
Client: Foot Locker
Campaign: “Process”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Dan Lucey
Executive Creative Director: Chris Beresford-Hill
Director of Integrated Production: David Rolfe
Executive Producer: Anthony Curti
EVP, Worldwide Senior Director: Troy Tarwater
Director: Janelle Van Wonderen
Account Manager: Nick Robins
Assistant Account Executive: Sam Henderson
Senior Planner: Brit Browning
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Line Producer: Marc Grill
Director of Photography: Eric Steelburg
Editorial Company: McKenzie Cutler
Editor: Ian McKenzie
Executive Producer: Sasha Hirschfeld
Assistant Editor: Nick Divers & Mike Leuis