BBDO and Foot Locker Bravely Defend Against Sports Cliches

By Patrick Coffee 

BBDO New York and Foot Locker continue their extended winning streak with this just-released spot in which Oklahoma City point guard Russell Westbrook promotes the client’s new Air Jordan line:

We like that the spot plays on multiple sportswear ad tropes as well as the mistaken but long-held belief that the right pair of sneakers can actually make one better at basketball (which has always been the not-so-secret selling point behind the Air Jordan line and all other celebrity-sponsored shoes).

The Spike Lee cameo is a nice touch as well.

We don’t doubt BBDO’s ability to mock every single sports training montage stereotype, but the team only had sixty seconds to work with here…

 

Client: Foot Locker

Agency: BBDO New York

Title: “Ready To Fly”

 

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer New York: Greg Hahn 

Executive Creative Director: Chris Beresford-Hill 

Executive Creative Director: Dan Lucey

Director of Integrated Production: David Rolfe

Executive Producer: Anthony Curti

Music Producer: Melissa Chester

WW Senior Account Director: Troy Tarwater

Account Director: Janelle Van Wonderen

Account Executive: Nick Robbins

Assistant Account Executive: Samuel Henderson

 

Production Company: O Positive

Director: Jim Jenkins

Exec Producer: Ralph Laucella

Exec Producer: Marc Grill

Director of Photography: Dion Beebe

Editorial: McKenzie Cutler

Editor: Ian McKenzie

Executive Producer: Sasha Hirschfeld

Assistant Editor: Nick Divers

 

Music: Human

Original music by Human

 

Sound: Sound Lounge

Sound Mixer: Tom Jucarone

Online: Smigital

Flame: Jim Hayhow

Asst. Flame: Joseph Miller

 

Color: CO3

Colorist: Tim Masick

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