BBDO and AT&T Have Seen the Future of the Internet

By Patrick Coffee 

Since Omnicom won that tiny $2 billion review back in August, BBDO has been busy producing more work for one of its biggest clients.

The agency’s latest campaign promotes AT&T Fiber, which we assume to be a FiOS competitor because we haven’t subscribed to cable in any form since 2004. (We know, it’s fiber-optic internet service.)

Anyway, a new campaign directed by Harold Einstein, former copywriter who has helmed spots for Crest, Geico, Kayak and Little Caesar’s (among others), positions the fiber network as The Future of The Internet as explained by an appropriately nameless man/machine/spokesperson who dresses like he just blew his whole paycheck at Theory in the year 2027.

We sympathize.

The next spot elaborates on these themes and throws in a few extras: AI refrigerators! Smart fruit! Ageless imitation Rothkos!

Not to be contrarian, but there was something amazing about waiting two weeks to finish torrenting a rarities album on Napster that was only shared by two users in Greece after figuring out when they would be active and just letting your landline-powered dorm laptop go.

Unlike Mark Zuckerberg’s janitor, the massaging bot does not have the voice of Morgan Freeman.

BBDO’s New York and Atlanta offices worked on this campaign.


AT&T Future of Internet – “Family” and “Clones” Creative Credits:

Agency: BBDO Atlanta, BBDO New York
Client: AT&T
Title: Future of Internet – “Family” and “Clones”

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
EVP, Executive Creative Director, AT&T: Matt MacDonald
Executive Creative Director, AT&T Entertainment Group: Steven Fogel
Executive Creative Director, AT&T Entertainment Group: Doug Fallon
Senior Creative Director: Rob Munk
Senior Creative Director: Mark Voehringer
Associate Creative Director: Farley Katz
Associate Creative Director: Mike Lomanto

Head of Production: David Rolfe
Group Executive Producer: Julie Collins
Group Executive Producer: Diane Hill

Managing Director: Doug Walker
Senior Group Account Director: Allie Clark
Account Director: Amy Rodriguez
Account Director: Andrew Woodruff
Account Supervisor: Shelby Remer

Production Company: Dummy
Director: Harold Einstein
Director of Photography: Jay Feather
Executive Producer: Eric Liney

Editorial: Arcade Edit
Editor: Dave Anderson
Assistant Editor: Andrew Balasia
Producer: Anastasia von Rahl

Conform/Finishing Company: The Mill
Conform Artist: Michael Smith
Producer: Bugs Russel
Lead Flame Artist: Michael Smith
2D Assists: Kyle Cody, Heather Kennedy, Taner Besen, Sung Eun Moon
Designer: Tetsuro Mise

Music: Butter Music + Sound
Composer: Andrew Sherman
Producer: Jason Weiss

VFX Company: The Character Shop

Sound Design: Arcade
Composer: Dave Anderson

Audio Finishing: Heard City
Engineer: Keith Reynaud
Producer: Sasha Awn