Pharma behemoth Bayer disputed reporting yesterday claiming that the company has launched a global media review.
“MediaCom is an important partner of Bayer with a relationship spanning 65 markets around the globe. There are currently no plans to hold a global pitch or to terminate our relationship with MediaCom,” Bayer consumer health chief marketing and digital officer Patricia Corsi said in a statement. “We are focusing our energies and time on building ambitious plans for our categories and countries. Any stories to the contrary are untrue.”
“Bayer is a longstanding and key global client of MediaCom and we are delighted to continue to work together to grow our partnership,” added MediaCom worldwide chairman and CEO Stephan Allan.
Bayer is taking its U.S. digital media buying in-house as the company heads into 2020. According to data consultancy COMvergence, Bayer spends around $950 million globally on media annually.