Bayer Disputes Reports of Global Media Review

By Erik Oster 

Pharma behemoth Bayer disputed reporting yesterday claiming that the company has launched a global media review.

“MediaCom is an important partner of Bayer with a relationship spanning 65 markets around the globe. There are currently no plans to hold a global pitch or to terminate our relationship with MediaCom,” Bayer consumer health chief marketing and digital officer Patricia Corsi said in a statement. “We are focusing our energies and time on building ambitious plans for our categories and countries. Any stories to the contrary are untrue.”

“Bayer is a longstanding and key global client of MediaCom and we are delighted to continue to work together to grow our partnership,” added MediaCom worldwide chairman and CEO¬†Stephan Allan.

Bayer is taking its U.S. digital media buying in-house as the company heads into 2020. According to data consultancy COMvergence, Bayer spends around $950 million globally on media annually.