Barton F. Graf launched a new social campaign for pest control brand Tomcat. SPOILER: it helps you kill rats dead.
The agency called on viewers to help to decide how to kill off a cast of rodent characters (don’t worry, they’re all actually dead and taxidermied already) in a unique use of Facebook Live. Facebook users were given the opportunity vote on how the different Tomcat characters, teenagers at a cabin retreat (echoing the horror movie cliche), are killed off.
The “Facebook Not Live” stunt kicked off at two today, as a Halloween treat from the brand. A trailer and series of fake poster ads also supported the effort, with one reading “Spoiler: They all die.”
It’s a timely gimmick in line with the agency’s previous morbid humor on behalf of the brand. Barton F. Graf kicked off the approach back in 2014 with “Dead Mouse Theatre,” which used taxidermied mice for odd theatrical productions.
Stay weird, Barton and Tomcat.
Credits:
Client: Tomcat
VP, General Manager: Tim Martin
Marketing Director: Katherine Schoessel
VP, Chief Digital & Marketing Services Officer: Patricia Ziegler
Digital Content Director: Bill Litfin
Integrated Marketing Manager: Christopher Aaron
Agency: Barton F. Graf
Chief Creative Officer / Founder: Gerry Graf
Executive Creative Director / Partner: Ian Reichenthal
Creative Director: Nick Kaplan
Copywriters: Nicolas Labbe, Mark Bielik, Ross Fletcher, Joey Ianno
Art Director: Jesse Brown
Producer: Zack Grant
Head of Integrated Production: Josh Morse
Designer/Art Department: Christine Allen
Account Director: Yvette Ames
Account Manager: Kirsten Quinn
Strategy Director: Deepa Sen
Social Strategist: Lynn Chu
Production Company: Barton F. Graf Productions
Line Producer / Assistant Director: Zack Grant
Head of Production: Josh Morse
Director of Photography: Nathan Podshadley
Set Design: Nix + Gerber Studio
Editor: Matt Slamowitz
Visual Effects: My Active Driveway
Mix: Heard City
Engineers: Evan Mangianele, Eric Warzecha