Barton F. Graf Adds New Creative, Strategic Leaders

By Erik Oster 

Following the departure of partner and executive creative director Scott Vitrone last month, Barton F. Graf hired Nate Naylor as group creative director, while also bringing on Dominic Poynter as head of communications strategy. 

Naylor will work with several new agency clients while advising on creative direction and design across Barton F. Graf’s client roster. He joins the agency following over five years as a freelance creative director/art director, working on campaigns for brands including Nike, Cadillac, Comedy Central, HP and Bono’s (Red) initiative. Before going freelance he spent a year with W+K Amsterdam as a creative director/art director, following two years as an executive creative director with Modernista!, also in Amsterdam. Prior to that he served as an art director with both Goodby Silverstein & Partners and Butler, Shine, Stern & Partners. 

Poynter will be responsible for advising all clients on driving ideas across channels while reporting directly to chief strategy officer Laura Janness.

He joins the agency from Anomaly, where he has served as director, communications strategy since January of 2013. While with Anomaly he worked with clients including Diageo, Duracell and Budweiser, including work on Super Bowl and World Cup campaigns for the latter. Before joining Anomaly he spent five and a half years as a business director with Mindshare, before leaving in 2010 to join the MBA program at NYU Stern School of Business.

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