Barton F. Graf 9000 has two new spots for Supercell’s massively successful Clash of Clans game, and each of the 30-second videos have already racked up over six million views on YouTube since being uploaded yesterday.
While last year’s spot from the agency took a broader approach, this year Barton F. Graf 9000 chose to spotlight a single character, the wizard. In “Preparation” we get a view into what the wizard does to psyche himself up for a day of fireball throwing, as well as a look at his explosive hair. In “Magic” he takes a break in the midst of fighting to pull a rabbit from his hat, but things are soon back to normal.
The new spots will break on television this weekend, according to Adweek, which should rack the view count up even higher. At this rate, it won’t be long until the ads eclipse last year’s 60-second spot’s 22 million views. The broadcast and digital spots will be further supported by an out of home component.
Credits:
“Preparation”
Client: Supercell
Brand Marketing Lead: Ryan Wener
Marketing Art Lead: Lauri Manninen
Senior Game Artist: Taneli Oksama
Game Lead: Tommi Suvinen
Brand Marketing: Christina Lee
Marketing, Video Artist: Red Killion
Agency: Barton F. Graf 9000
Chief Creative Officer, Founder: Gerry Graf
Executive Creative Directors, Partners: Scott Vitrone, Ian Reichenthal
Copywriters, Art Directors: Kate Overholt Placentra, Matt Rogers
Head of Production: Josh Morse
Producer: Erica Kahr
Account Director: Kate Faux
Account Supervisor: Michael Andreozzi
Mix: Heard City
Audio Engineer: Evan Mangiamele
Music Supervisor: Good Ear Music Supervision
“Magic”
Client: Supercell
Brand Marketing Lead: Ryan Wener
Marketing Art Lead: Lauri Manninen
Senior Game Artist: Taneli Oksama
Game Lead: Tommi Suvinen
Brand Marketing: Christina Lee
Marketing, Video Artist: Red Killion
Agency: Barton F. Graf 9000
Chief Creative Officer, Founder: Gerry Graf
Executive Creative Directors, Partners: Scott Vitrone, Ian Reichenthal
Copywriters, Art Directors: Joseph Ianno, Matthew Smith
Head of Production: Josh Morse
Producer: Erica Kahr
Account Director: Kate Faux
Account Supervisor: Michael Andreozzi
Production Company: Psyop
Directors: Fletcher Moules, Dan Vislocky
Managing Director: Neysa Horsburgh
Executive Producer: Amanda Miller
Producer: Shannon Alexander
Mix: Heard City
Out of Home: Barbarian, Wizard, Hog Rider, Wall Breaker, P.E.K.K.A.
Client: Supercell
Brand Marketing Lead: Ryan Wener
Marketing Art Lead: Lauri Manninen
Senior Game Analyst: Taneli Oksama
Game Lead: Tommi Suvinen
Brand Marketing: Christina Lee
Marketing, Video Artist: Red Killion
Agency: Barton F. Graf 9000
Chief Creative Officer, Founder: Gerry Graf
Executive Creative Directors, Partners: Scott Vitrone, Ian Reichenthal
Senior Designer: Matt Egan
Designer: Toga Cox Creative
Director: Dave Canning
Creative Director: Dan Treichel
Copywriters, Art Directors: Joseph Ianno, Matthew Smith
Head of Integrated Production: Josh Morse
Account Director: Kate Faux
Account Supervisor: Michael Andreozzi
Art: Psyop
Creative Director: Fletcher Moules
Executive Producer: Amanda Miller
Producer: Shannon Alexander
Lead Technical Directors: Stephen Delalla (3-D), Matt Lavoy (2-D)
Modelers: Jon Balcome, Luis Sanchez
Texture Artist: Yuo Tengara
3-D Character Poses: Chris Meek, Dan Vislocky
Lighters: Stephen DeLalla, Yuo Tengara
Compositor: Matt Lavoy
Designers, Retouchers: Jacqueline Jocson, Edmund Liang
Studio: Box Graphics