Back in November 2014, sources told us that Snyder’s/Lance, maker of various salty snacks, had begun speaking to new agencies as it planned to leave then-AOR BFG Communications.
While BFG offered no comment at the time (they don’t seem to like responding to emails), we now know that the rumors were true.
Barton F. Graf 9000 won creative duties on four Snyder’s-Lance brands, — Cape Cod potato chips, Snyder’s of Hanover pretzels, Pretzel Crisps and Lance crackers — Adweek reported yesterday.
Barton F. Graf 9000 beat out finalists Taxi, The Burns Group and GKV to win the assignment, which combined account for around $15 million in measured media annually. The assignment follows Snyder’s-Lance switching social media and PR agencies to Tenthwave and Luquire George Andrews, respectively.
Additionally, Snyder’s-Lance is currently searching for a new media agency to replace GKV (who were also the incumbent agency on Snyder’s, Cape Cod and Lance). The media review is expected to conclude some time in March. New work from Barton F. Graf 9000 for the Snyder’s-Lance brands is expected to debut in the third quarter of 2015.