Barton F. Graf 9000 Attacks Jon Lovitz for GoDaddy

By Patrick Coffee 

GoDaddy’s follow-up to its unintentionally controversial Super Bowl campaign launched almost a month ago, but this is the first time we’re seeing it because the brand and its agency Barton F. Graf 9000 definitely didn’t pitch it to any trades at the time.

This work, which got a new chapter this week, doesn’t concern the death or injury of any puppies…only Jon Lovitz, or the guy who got robbed when Tim Burton cast Danny DeVito as The Penguin.

The key “twist” in the ads concerns Lovitz being injured in creative, CGI-powered ways. It’s very Graf-ish.

Here’s the first spot “The Resort” from February:

…and here’s “The Beach,” which premiered this week and somehow has nothing to do with the marketing push behind Ian Ziering vehicle Sharknado 3: Oh Hell No! (Yes, that’s the official title, and it’s still not funny.)

That was pretty good. Now do Tara Reid.