Retail chain At Home debuted a new spring campaign from Kansas City-based Barkley, which it named as its agency of record, following a review.
At Home spent nearly $2.9 million on measured media in the U.S. last year, according to Kantar Media, around double what the brand spent in 2016.
“We are excited to be launching our spring ad campaign to continue educating customers about At Home’s endless possibilities for every room, style and budget,” At Home chief marketing officer Ashley Sheetz said in a statement. “After an in-depth review process, it was clear that Barkley is a great fit for us. They understand our brand and our customer, making them best suited to tell our story.”
The campaign is centered around a 30-second spot entitled “Refresh, On Repeat.” It opens on a family arriving at a new house and shows them experimenting with a variety of decorative options, as At Home prices for the items pop up. “This is not a showroom,” the voiceover begins, “this is a place to experiment, play and refresh.”
The brand says “yes,” it continues, “to decorating the walls,” “rearranging the furniture” and “the seasonal make over … and over.”
The spot concludes by positioning At Home as “the home décor superstore,” cementing its focus as a budget-friendly outlet for all home decorating needs.
“We are thrilled to be working with At Home to increase the company’s brand awareness and put customers into the At Home mindset,” Barkley evp, client operations Sara Buck said in a statement. “The spring campaign focuses on At Home’s core customer: home décor devotees who love to continuously refresh and redecorate their homes.”
Last summer Barkley absorbed fellow Kansas City agency Meers. In December, the agency welcomed Jessica Walden-Morden as its newest creative director.