Valeant Pharmaceuticals International, Inc. appointed Barker as agency of record for global eye health organization Bausch + Lomb’s new brand launch, following a review.
“We were impressed with Barker’s approach to how we will create breakthrough and provocative work together,” vice president, marketing, Bausch + Lomb Chris Marschall said in a statement. “Barker proved to be the agency best-equipped to create new consumer behavior that will ultimately make this product launch successful.”
“Barker couldn’t be prouder to announce our partnership with Bausch + Lomb,” added Barker founder and chief idea officer John Barker. “This new relationship can push creative boundaries while incorporating best practice in learning in CPG and OTC consumer healthcare.”
Barker will be tasked with developing an integrated campaign across broadcast, print, digital and social media outlets. Its first work for the client is expected in the spring of 2018.