Barker Expands Executive Leadership Team

By Erik Oster 


New York-based full-service independent agency Barker has announced expansion their executive leadership team with the promotions of Ray Rainville, Sandi Harari and John Lu to senior vice president. The expansion is a reflection of “the company’s recent growth and expansion of its Client Services, Creative and Interactive departments.”

Rainville will lead the agency’s client relations team, business development, and oversee the execution of campaigns as senior vice president of client services. He joined Grey colleague and Barker president back in 2003 to help build the agency. His “business development and production experience has enabled the agency to work with leading companies in a broad range of industries to develop award-winning integrated campaigns.”

As senior vice president of creative, Harari will oversee integrated concepts across all media platforms. A 21 year veteran of advertising and design, Harari joined Barker in 2006 as a creative director and has worked on campaigns for clients such as Atkins Nutritionals, IDB Bank, Kiss Nails, Parx Casino and Estée Lauder.

Lu will “lead the agency’s digital team which specializes in user experience design, strategy and digital production” as senior vice president of interactive. He has been instrumental in building Barker’s digital practice and has helped launch award winning websites, applications, mobile apps, social media programs and digital media campaigns. Prior to Barker, Lu held senior UX positions at CP+B, Digitas and ESI Design. He has over fifteen years of digital experience.

“Ray, Sandi and John have been instrumental in growing the agency to where it is today,” said John Barker, president and chief idea officer of Barker. “It is thanks to their dedication, expertise and overall guidance of the staff that we have experienced consistent growth, and I look forward to their continued leadership in these new expanded roles.